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Research and Insights from Andrew Plato
Fundamentals of Startup Sales

Fundamentals of Startup Sales

The Wall of Buyer Skepticism

Overcome Buyer Skepticism with a Smart Go-to-Market Strategy

Sales comp plans

How to Write an Effective Sales Compensation Plan

Leadership Aphorisms

Leadership Hacks

The Software Monoculture Is Here to Stay

What Is a Managed Security Service Provider (MSSP)

Platform of Platforms

Credit: Apple Computer

Think Different

Do Startups Need Rockstars?

How to Get Sales Prospects to Discuss Pain

Customer Pain

Selling to Technically Savvy Buyers

How to Improve Remote Workforce Accountability

All-Consuming Cloud

Cloud Eats Security