Founder's User Manual:
Practical Strategies for the Startup Leader

The Founder’s User Manual is a must-read for any leader, not just those at the helm of a startup. Andrew Plato, a seasoned founder, draws upon his 26 years of experience to deliver practical strategies and insights into the multifaceted world of leadership. This book goes beyond typical leadership advice, emphasizing the importance of personal growth and self-awareness as the foundation for effective leadership. Plato candidly shares his own failures, offering invaluable lessons learned from navigating the “schizophrenic nature” of being a founder.

This book is more than a guide; it is a roadmap to building a successful company through cultivating exceptional leadership skills. Plato emphasizes the significance of establishing a clear vision and values, building trust with your team, and prioritizing effective communication. He provides actionable advice on crucial aspects of running a business, including:

• Developing a compelling vision and values that resonate with employees and customers.
• Building a strong company culture based on trust, accountability, and compassion.
• Creating a sales strategy focused on understanding and addressing customer pain points.
• Establishing clear HR policies and procedures to attract and retain top talent.
• Navigating the complexities of fundraising and investor relations.
• Getting paid, all the time, every time. 

The Founder’s User Manual” is a practical and insightful resource that provides leaders with the tools and strategies they need to navigate the challenges of building and scaling a successful company.